Social Media Marketing vs Ethics: tough cookie for some, piece of cake for others

Marketing is not an easy job; it’s like being a lawyer. A lawyer’s job is to defend his/her client, regardless of their actual innocence.

In a similar way, a marketer’s job is to promote a brand and build up “mindshare”. If that means focusing on the good and underplaying or hiding the bad, well that’s part of the game.

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