Social Media Marketing vs Ethics: tough cookie for some, piece of cake for others

Marketing is not an easy job; it’s like being a lawyer. A lawyer’s job is to defend his/her client, regardless of their actual innocence.

In a similar way, a marketer’s job is to promote a brand and build up «mindshare». If that means focusing on the good and underplaying or hiding the bad, well that’s part of the game.

Steve Jobs: How to live before you die

Steve Job’s 2005 Stanford Commencement Address

[youtube]http://www.youtube.com/watch?v=UF8uR6Z6KLc[/youtube]

Transcript (thank you Guardian)

I am honoured to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.

The first story is about connecting the dots. διαβάστε περισσότερα

How to set up «Your Own URL Shortener» (YOURLS)

Keeping up appearances

There was something that annoyed me for some time: whenever I tried to copy-paste an Internet address written in Greek, the copied text would not appear in Greek; it would appear in some weird coding, where non-Latin characters were replaced by the ASCI code equivalent of the characters. That would (a) take up too much space and (b) appear gibberish and no-one could tell what it meant.

For example, what do you make of the following mess?

Original:

https://laspas.gr/2010/02/04/βιταμίνη-d3-το-καλύτερα-κρυμμένο-μυστικ/ διαβάστε περισσότερα