Social Media Marketing vs Ethics: tough cookie for some, piece of cake for others

Marketing is not an easy job; it’s like being a lawyer. A lawyer’s job is to defend his/her client, regardless of their actual innocence.

In a similar way, a marketer’s job is to promote a brand and build up “mindshare”. If that means focusing on the good and underplaying or hiding the bad, well that’s part of the game.

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How to set up “Your Own URL Shortener” (YOURLS)

Keeping up appearances

There was something that annoyed me for some time: whenever I tried to copy-paste an Internet address written in Greek, the copied text would not appear in Greek; it would appear in some weird coding, where non-Latin characters were replaced by the ASCI code equivalent of the characters. That would (a) take up too much space and (b) appear gibberish and no-one could tell what it meant.

For example, what do you make of the following mess?

Original:

https://laspas.gr/2010/02/04/βιταμίνη-d3-το-καλύτερα-κρυμμένο-μυστικ/

Copy-pasted:

https://laspas.gr/2010/02/04/%ce%b2%ce%b9%cf%84%ce%b1%ce%bc%ce%af%ce%bd%ce%b7-d3-%cf%84%ce%bf-%ce%ba%ce%b1%ce%bb%cf%8d%cf%84%ce%b5%cf%81%ce%b1-%ce%ba%cf%81%cf%85%ce%bc%ce%bc%ce%ad%ce%bd%ce%bf-%ce%bc%cf%85%cf%83%cf%84%ce%b9%ce%ba/

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